What is Salesforce Technology?

Enterprises run on various software systems to carry out different operations successfully to enjoy customer satisfaction and business growth. Salesforce technology, with its cloud computing techniques, is the prominent technology which is being preferred by small, medium and large-sized enterprises today. With its affordable, scalable, and efficient services offered through Salesforce.com, businesses are accompanied with excellent benefits in sales and service to infrastructure and database management. Salesforce CRM training is one better way to know about it in detail. However, here is a brief information on the Salesforce technology.

What is Salesforce?

The Salesforce Company offers an extensive cloud CRM platform through Salesforce.com. This is, however, not limited to the CRM system; many other infrastructure and software needs are fulfilled with it. It is a technology which provides functional cloud solutions related to sales, marketing, customer service, management, analytics, HR, and other business operations.

It helps to maintain healthy relations with customers, stakeholders and partners, identify their needs, and derive successful solutions to them through faster deployment of specialized apps. It is an efficient technology which helps in systematically acquiring new customers, retaining the potential customers, and also creating loyal customers.

One of the greatest benefits of Salesforce technology is that it ensures easy access for any user and hence, no IT or technical support is required. Therefore, anyone can use the Salesforce CRM platform so that the operations are done well without delay and there are also no technical issues. As it works on the internet, it can be used anywhere through any device which supports internet access – so people can also run businesses with Salesforce through their mobile.

Salesforce technology enables developing one’s own applications and uploads them on App Exchange. Users who can subscribe to these apps through App Exchange can use them for necessary business processes.

What are the technologies used in Salesforce?

Different business operations are made easy with Salesforce – this is possible through certain advanced technologies used in Salesforce. Let’s have a look on a few of them.

Apex

Force.com provides a programming language called Apex which is intended for developing software as a service (SaaS) applications for Salesforce. It helps the developers in accessing the back-end database and client-server interfaces for the creation of third-party applications. It is similar to C# and Java – it is a case-insensitive, strongly-typed and object-oriented programming language. Certain distinctive features of Apex are – it is integrated, easy to use, rigorous, hosted, and easy to use and test.

VisualForce

VisualForce is another programming language which is a component-based user interface framework. It is a part of Platform as a Service (PaaS) offering of Salesforce. It helps in simplifying the development and deployment of cloud applications and websites. It incorporates a tag-based markup language like HTML. It supports traditional MVC and also includes certain features for promoting AJAX interactions, PDF generation and mobile rendering.

VisualForce helps in enhancing the value of Salesforce applications through its highly interactive and productive client experiences. It is used in creating feature-rich user interfaces for cloud business apps.

Check out Latest Salesforce Interview Questions in 2018 on Apex and VisualForce

Lightning

Salesforce lightning is the recent advancement – it is a frontend platform of Salesforce. It is also a component-based framework which enables extensive business app development and improvise the app performance with new technologies. Salesforce lightning platform includes various technologies –

• Multitenant Architecture – An application model which helps all the users and apps to share a single, common infrastructure and code base.
• Metadata-driven Development Model – It helps apps defined without any requirement of code. Metadata enables defining objects, data models, forms, workflows, and many others.
• Apex
• VisualForce
• Mobile Access – Salesforce mobile apps are used for developing customized apps with certain point-and-click development tools of Salesforce lightning platform.
• Application Programming Interfaces (APIs) – Data stored in Salesforce lightning platform is accessed through several APIs from any programming language and platform.
  • Data loader for loading and deleting large numbers of records.
  • SOAP API and REST API for integration of organization’s data with other applications.
  • Metadata API for managing customizations in the organizations.
  • Chatter REST API for accessing Chatter feeds and social data.
  • Streaming API for providing notifications and reflecting data changes of an organization.

      ( Explore How is Salesforce Lightning the Best App Development Platform? )

Artificial Intelligence and Machine Learning

Artificial intelligence (AI) is the computer science technology which helps in performing tasks like reasoning, learning, planning and understanding language. Various AI tools are intended for forecasting, predictive scoring or analysis, suggestible recommendations, etc. which can be helpful for businesses. Sales, marketing, service and IT operations of a business get effective results with AI.

Machine learning is a part of AI – minimum programming is involved in machine learning which enables data access. It helps in enhancing the ability of automatic learning and improving through experiences. Salesforce utilizes machine learning technologies to upgrade various processes and derive better results.

Therefore, with the incorporation of these various advanced technologies, Salesforce is being perfect and delivering the best results. Furthermore, it is made even finer with continuous developments to develop the efficiency of cloud services for enterprises. So, it’s better to learn Salesforce and get updated in its concepts to utilize and manage the applications on Salesforce.com with adequate regulations and planning.

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